GTA 6 Marketing Budget Is at Least $150 Million — Enough to Make a AAA Game

According to foreign media reports, a Miami-Dade County commissioner revealed, while discussing a promotional partnership with Rockstar Games, that the marketing budget for this title is "at least $150 million."

The commissioner said he "did some research" and found that Rockstar's spending on marketing GTA6 had reached this magnitude.

This figure is far higher than the county's previously negotiated public facility display agreement with Rockstar, which was worth less than $1 million, and has therefore sparked discussion over whether the partnership amount is reasonable.

GTA6 will be officially released on November 19, 2026, for PS5 and Xbox Series X|S.