GTA 6 Marketing Takes Over Miami Stadium! Giant Screens All Show Close-Up Logo

The promotional campaign for GTA6 has made another new move. Recently, promotional material related to Rockstar Games' new title appeared at Hard Rock Stadium in Miami, Florida, USA. During an NFL game, GTA6-related promotional elements appeared both inside and outside the stadium, once again making this highly anticipated open-world blockbuster a focal point of discussion among players.

According to on-site information shared by photographer gio, GTA6-related marketing content has entered Hard Rock Stadium. During the game, after the team scored a touchdown, the scoreboard displayed the phrase "In for VI." Here, "VI" is both the Roman numeral for 6 and echoes the game's title Grand Theft Auto VI, which many players saw as a clever promotional tie-in.

Hard Rock Stadium is located in the Miami area, and the setting of GTA6—the state of Leonida and its core city, Vice City—is closely connected to the real environment of Florida. Miami itself has long been considered an important real-world prototype for Vice City, so choosing to promote the game at a major local sporting event also carries notable regional significance.

As the official release date approaches, GTA6's promotional activities have gradually come into players' view. From the game's music and official materials to now appearing at NFL games, Rockstar is continuously expanding the exposure of its new title.